Lazaza
Crafting an Approachable AI Brand Identity
Introduction
In the dynamic world of digital advertising, Lazaza emerged with a clear vision: to democratize ad creation through artificial intelligence. Their platform promised to help small and medium-sized businesses "Create Ad Campaigns In Minutes. Save Time, Make Money."
This new company is being launched at a crucial time for small business marketing. According to a 2023 survey by Constant Contact, 63% of small businesses plan to increase their digital marketing budget this year, with social media marketing (58%), website improvements (46%), and email marketing (35%) being the top priorities. Moreover, a 2023 report by Salesforce indicates that 51% of small and medium-sized businesses are currently using AI in their marketing efforts, with another 27% planning to implement it within the next 12 months.
The Challenge
Phase 1: Brand
Identity and UI Audit
Lazaza initially approached Kei with a two-fold challenge:
- Design a brand identity that would make their AI technology feel approachable and empowering to small and medium-sized businesses.
- Audit their platform's user experience to better deliver on the promise of simplicity and efficiency.
For Lazaza’s new identity, we focused on concepts that blended sophistication with warmth, aiming to counteract the often impersonal feel of AI branding. Our team crafted a distinctive logotype that appears both hand-drawn and refined, carefully addressing readability issues. In a concise three-week engagement, we delivered Lazaza a brand identity that successfully combined playfulness with professionalism.
Lazaza’s new identity
Lazaza bug that is being used in social media platforms
Campaign poster explorations
Various applications
The Challenge
Phase 2: Enhancing
the User Experience (Ongoing)
Impressed by Kei's work on the brand identity, Lazaza invited us back to tackle a larger challenge: refining their platform's user experience. This aligns with a crucial need in the small business sector.
A 2023 survey by Keap revealed that 35% of small business owners spend 10 or more hours per week on marketing activities, with 22% saying they don't have enough time for effective marketing.
Our focus includes:
- Streamlining the user journey to create an intuitive, app-like experience
- Ensuring users always understand their position in the ad creation process
- Aligning the interface design with the established brand identity
- Creating a 'magical and organic experience' that simplifies complex AI-driven processes
As we refine Lazaza's user experience, we're integrating key features like seamless platform integration across major ad networks,
AI-powered ad generation, and user-friendly performance tracking. This is particularly important given that a 2023 study by the Small Business Administration found that 74% of small businesses use social media for advertising, with Facebook (86%), Instagram (60%), and LinkedIn (55%) being the most popular platforms.
Looking Ahead
Our ongoing work aims to make Lazaza's process so intuitive that users can go from idea to campaign launch in just a few clicks. By simplifying sophisticated advertising technology, we're helping Lazaza reshape the digital marketing landscape for small and medium-sized businesses.
AI is leveling the playing field for small businesses in digital marketing. It's allowing them to create sophis-ticated, data-driven campaigns that were once only accessible to larger corporations with big budgets.
The Lazaza project showcases Kei's ability to deliver significant value, whether on focused, short-term projects or long-term engagements. It's a testament to our commitment to solving problems and helping clients turn complex challenges into strategic advantages, regardless of project scope.
As the digital marketing landscape continues to evolve, we're excited to help Lazaza stay at the forefront, empowering small businesses to compete effectively in an increasingly AI-driven world.
Check back soon to see the results of our Phase 2 work.